This video was not made under the 706 Pictures banner, however it was a campaign directed by Achal Bhatt prior to forming 706 pictures.
ITC Mangaldeep employs over 150 visually impaired individuals to sample the smell of their incense sticks.
This was a World Sight Day campaign for the brand, where we actually shot with a visually impaired individual. This came with its challenges but it was one that was humbling and eye opening above all.