ITC MANGALDEEP

This video was not made under the 706 Pictures banner, however it was a campaign directed by Achal Bhatt prior to forming 706 pictures. 

ITC Mangaldeep employs over 150 visually impaired individuals to sample the smell of their incense sticks. 

This was a World Sight Day campaign for the brand, where we actually shot with a visually impaired individual. This came with its challenges but it was one that was humbling and eye opening above all.   

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